Shel wrote:

"This whole experience of trying to find a camera that was released only a few months ago has been an eye-opening experience. That the camera has been replaced with a lower speced version, the istDL, says something about Pentax, that they don't have a clue as to what they're doing."

The most bizarre thing about Pentax's current behavior is that they are walking away from money on the table.

For an unknown length of time, they will leave the market without their most popular, mid-priced model.

People have been clamoring for the better FA and FA* lenses, yet Pentax discontinues them. When Pentax switched to autofocus, it took them 13 years to complete the lens line-up (1987-2000). While I am pleased at what I see on the roadmap, there are many large holes to fill yet, especially at the telephoto end. How long will these lenses take a small company to produce? In the meantime, why not produce the FA and FA* lenses.

It has been suggested that Pentax lost money on the FA* lenses. Maybe so, but the market is so strong now that Pentax could sell those lenses at a higher price. Some of them now sell used on eBay for more than the sold for new.

I am very glad to see signs of life and rationality, maybe even strategy, in the recent announcements. But they are still doing some very strange things.

How could a company leave the market without its most popular products?

Joe

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