http://www.snopes.com/autos/business/hondacog.asp
Shel > [Original Message] > From: <[EMAIL PROTECTED]> > All commercials are "computer assisted" to a certain extent. The film is digitized before it's edited. Even the editing process performs digital modifications. I don't have specific knowledge of this spot, but Shel tells us it was shot live. Assuming that's true, I'm sure that some work was done in post to perfect the final result. Machines like Flame allow frame-by-frame tweaking of the image similar to what we can do with stills in PhotoShop.
