On Apr 8, 2006, at 8:39 AM, Malcolm Smith wrote:
I would much rather the store reduced the price
Thing is, if Pentax reduced the cost to the retailer by $100, the retailer would say "hrm, is anyone else going to reduce the price? Why don't I just offer $20 off?" That, or they'll buy triple what they normally would and sit on the stock for a few months until the sale is over and put them out at normal price.
Margins are brutal in the photo industry. You have to make every penny that you can.
I myself offered a big 10% off sale every year when Fuji did their wedding season film price reductions. Of course, Fuji gave us 20-30% off (dependant on volume), and I would buy as much as I could afford (or if it was a good time and I had lots of money, I'd buy as much as I thought I could sell before it expired) and sell it at normal price throughout the year. That's not dirty, it's just survival.
-Aaron
