On Jul 4, 2006, at 7:51 AM, mike wilson wrote:

>> Why do you keep insisting that this bullshit is the truth?
>
> It's just how it appears to me from all the ads I see for whizzy  
> new technology.  But, of course, being a half-blind, senile old  
> Moley, I'm obviously completely wrong.

Quite. ]'-)

To assume that what you are seeing is the truth is to be misled. You  
don't expect politicians to be honest, do you? Why do you expect  
advertisements to uphold a higher standard?

>> There's nothing different about digital technology compared to any
>> other technology. Salesmen are rarely the best source of information,
>> and an experienced operator runs rings around them in making setup
>> choice.
>
> A) you've just finished telling us for the umpteenth time how  
> different it is for you now that you can do your own processing,  
> not to mention that you have to expose differently for digital. "I  
> find my average exposure for
> RAW capture requires +0.3-0.7 EV additional exposure compared to  
> JPEG or slide film."

The majority of consumers generally have little photographic  
knowledge and rarely make RAW captures or know how to process RAW  
format files. All they look at is whether a camera makes nice  
pictures. A Pentax *ist DS DSLR exposure meter is calibrated to  
produce good results for this default, intended use by a consumer,  
which are JPEG *** quality, Bright color tone images for printing to  
a 4x6 snapshot sized print. They do very well at that.

Photographers and photographic enthusiasts, on the other hand, are  
expected to apply some learning to the use of a camera in order to  
exploit the camera's capabilites more fully. Capturing in RAW format  
requires changes to various settings in order to use the camera to  
best intent, and requires forethought of the processing required in  
the context of the scene you are trying to photograph. Remarkably,  
like a film camera does.

> B) How on Earth do any consumers end up buying anything, if the  
> salesmen are making such a botch of demonstrating this stuff?

I don't know. I'm not a consumer except in the technical sense that I  
buy products directed at the consumer market. In the context of this  
list's raison'd'etre, I am a photographer buying equipment to fulfill  
a purpose: making photographs and presenting them. I don't rely upon  
reviewers and salesmen to interpret the data of the equipment  
products' specification or performance for me. I do my own research  
and understand the products I buy thoroughly before I spend my money,  
and often arrange to borrow an evaluation unit on an expensive  
purchase so I can exercise it to see whether it does the job I want.

Godfrey

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