This concept was not lost on King Gillette, who, many, many years ago realized that the profit wasn't in razors but in razor blades. He sold the razors cheaply, or gave them away, in order to get people to buy the blades. To this day that concept still works for many products.
John Celio's explanation, and my experience talking with a couple of friends who sold cameras, supports that POV. My friend Rich, who worked at a local shop, mentioned that the $$ was in accessories and lenses more than in the camera bodies. Shel > [Original Message] > From: William Robb > > I started selling cameras at about the same time > AF SLR cameras started coming out. > There was tremendous price competition at the > time, and everyone from the manufacturers right > to the stores had to accept really slim margins. > If you didn't, then the camera on the next shelf > over that did the same thing for 5 bucks less was > the one that sold. > The real money back then was in lenses and > accessories. Bodies were pretty much a loss leader > to get some glass and flash units sold. > I pay attention to the market, up until a few months > ago, I was still part of that marketing machine. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
