Ken,

What you write makes sense and I agree.



Tom C.


>From: "K.Takeshita" <[EMAIL PROTECTED]>
>Reply-To: Pentax-Discuss Mail List <[email protected]>
>To: Pentax-Discuss Mail List <[email protected]>
>Subject: Re: K10D's available
>Date: Wed, 06 Dec 2006 15:37:04 -0500
>
>On 12/06/06 3:17 PM, "Tom C", <[EMAIL PROTECTED]> wrote:
>
> > It's not really me saying that "Pentax totally screwed up the marketing
> > impact".  It's Pentax themselves that have said that, indicating that 
>they
> > underestimated demand, sometimes by factors of 10's or 100's.
>
>I would think that they know far better than we do here, but what I
>speculate is that they have been in a sort of siege mentality for a long
>time, and tended to play safe.  Considering the existence of two dominant
>giants and runaway sales of their bottom feeder models, anyone would go
>rather conservative.  It is quite natural that they base their sales
>forecast on their prior models.  What they said in their interview that 
>they
>did not quite expect that K10D would sell so much more that K100D which was
>already a great success.
>Everybody could see what's going to happen when demand was so big, and it
>was really exceptional.
>However, once they realized that they hit the jackpot, they did everything
>right and kept the delay to minimum.  So, although some are screaming in
>some quarters of the world, all in all, it must be a success and we can not
>argue with success :-).
>
> > I'm just enjoying beating them with a stick after they said it. :-)
>
>Now you are honest and I like that :-).
>I hope they are already setting about the next move as competitions are
>fierce.  But it appears that they got a knack of how to hit the sweet spots
>of consumers, and realized that, if they make "right products" for right
>market, they can always do good regardless of competition.  They also talk
>about the merits of smaller organization, and hope they continue to exist
>like, say, BMW that is much smaller and not a mass production cookie cutter
>company, but successful.  If they read the market wrong, then see what
>happened on Minolta which was much larger company than Pentax.
>
>So far, so good.  Let's hope they can keep up.
>
>Ken
>
>
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