Small, light amateur oriented SLR's with innovative features, 
top-quality ergonomics and a dedication to unique, top-quality lenses.

-Adam


Mark Cassino wrote:
> With the Hoya acquisition of Pentax, I'm pondering a fundamental 
> question - what could Hoya do to make me feel that my future Pentax (or 
> Ho-Tax) is a true Pentax camera, and what could they do to make me feel 
> the opposite?
> 
> Obviously, there's the lens compatibility issue. Pentax has really 
> distinguished itself by retaining backwards compatibility with virtually 
> all K mount lens, even if you lose a few features when using them. (And 
> even if they produce really bad chromatic aberrations on a digital body.)
> 
> Otherwise - what makes Pentax - Pentax? Is it SMC? The devotion to ~40mm 
> pancake lenses? 'Unusual' sharpening of JPG's in the DSLR? The strange 
> ergonomics of the Mz-S?
> 
> I like Pentax. I've been about as loyal to them as I've ever been to any 
> brand, simply because I could count on them to do what was right in 
> their eyes and damn the pressure for conformity. For that, I respected 
> them. They were the Gary Cooper of the camera world - low key, 
> conservative, but doing what they chose to do, thank you.
> 
> It's a question I ask myself - what makes Pentax unique? And can Hoya 
> capture that?
> 
> - MCC
> 


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