Just as a reading material.

This is a snap shot of market share data published every week by an
association consists of all major camera chains (probably more than 80% of
camera sales in Japan).  Pentax's market share has been creeping up every
month ever since K10/100D have been put in market.  I think it is
commendable, considering how small a production rate compared to big 2 who
have literally one more digit larger.  Also, Pentax are still losing the
sales because of its inability to meet the demand.  I only wish they can
sustain their success by announcing more innovative products and faster
release of new lenses.  Otherwise, the big 2, particularly Canon, always try
to drag competitions into undue race such as MP, short product cycle etc.
But a good camera is a good camera and Pentax should be fine for quite a
while.  It is indeed amazing that Pentax achieved No.3 position in DSLR,
considering that they were not even counted as a player just a few years
ago.

In terms of number of units sold, except Nikon D80, it's always entry model
(and with kit lens)

DSLR Market Share by Brand
 
Nikon      49.9%
Canon      33.1%
Pentax        12.2%
Sony       3.1%
Olympus     1.2%
 

Top 5 selling model (number of units sold)

1 Nikon D40 Lens Kit Black                   14.2%
2 Nikon D80 AF18-135G Lens Kit               9.1%
3 Canon EOS Kiss Digital X Black・Body Only  8.3%
4 Canon EOS Kiss Digital X Black・Lens Kit   8.3%
5 Nikon D40 Double Zoom Kit Black             7.2%

(Kiss Digital is DigiRebel here.  I am too embarrassed to buy/carry a camera
named "Kiss" :-)

Ken


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