Just some interesting observations. Industrial Information Research Institute of Japan have published annual survey of the digital camera usage.
Link is below; http://www.industrial-info.biz/press/press20070307.pdf Sorry, it's in unknown alien language but all you have to read are those charts. There are 5 major questionnaires and the question numbers corresponds to the chart numbers. I will give you the translation of legends. Question 1: Do you think that the image quality from digital cameras are better than those from film cameras? See Chart 1 (I am sure you can figure out which is the chart 1). X axis from top Total (in bracket is a number of respondents) Male Female Y axis from left Digital is better Film is better Same Don't know Question 2; What do you think of functions and performance of cameras of cell phones (in comparison with P&S Digitals)? See Chart 2 X axis Total Male Female Y axis About the same as P&S and adequate for normal size print Worse than P&S but adequate for normal size print Not adequate for print Don't know Please note that cell phones in Japan are generally far superior than those in N.America and many of them have over 3 megapixels. With many using cell phones for snap photos, this question is valid but only in Japan (and maybe a few other countries, at least for now). Question 3. What functions do you want to see in digital cameras? Chart 3 X axis Image Stabilization High ISO performance Weather proofing Face recognition Dust Reduction Movie Wireless LAN Others Question 4; Which brand of digital camera do you wish to purchase? Chart 4 X axis Canon Sony Nikon Panasonic Olympus Fuji Casio Pentax Leica Kodak Ricoh Sanyo Others Y axis P&S digital (blue hatched) DSLR (red hatched) Question 5; What do you think would be the appropriate pixel numbers? Chart 5 X axis This time Last time Y axis Below 5mp 6mp 7mp 8mp 9mp 10mp 12mp Over 15mp Don't know There is a sub-question to this, which is; If everything else (design, size, functions, performance and price) is equal, but different pixel count, which brand are you going to buy? Response was "will buy higher pixel cameras regardless of the brand - 49.3%" and "will buy the favourite brand camera regardless mof pixel count - 35.2%" The rest of the charts are true demographic info such as gender, occupations, age, interest/hobby, place of residence and how they come to know the questionnaire. If anyone would be interested in knowing these demog info, please let me know. Have fun. Ken -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net
