Godfrey DiGiorgi wrote:
> On Apr 19, 2007, at 5:01 PM, Mike Hamilton wrote:

> I write the HTML, then toss the pictures and the HTML on the same web  
> server a blog would go on. What's the difference, other than that I  
> don't append blog to photo?

My personal experience is that a blogging engine will get you much more 
exposure than a static HTML website.

I use both. My website was originally set up as a gallery based, static 
html site, but I never got around to updating it so it was languinshing 
with jsut a few photos in the galleries.

So last year I started to just stream small galleries into the site as I 
shot them. But then I also installed a blogging tool and started posting 
articles in the blog, usually accompanying updates to the stream of 
photos in the static website.

For some reason the blog is much more effective with search engines.

Case in point: I used to post essays on my static HTML site. As an 
experiment I moved some of those essays, word for word the same, to the 
blog. The blogged versions generally did much better in search engine 
rankings - moving from being buried dozens of pages back in google to 
the first page or two in many cases.  The only exceptions were essays on 
the static HTML page that had a good number of links to them from other 
sites.

I guess its the syndication - RSS or whatever - but for some reason the 
search engines really hone in on blogs. (Part of that is also just 
common sense too - a blogging platform encourages you to write a lot 
more about photos etc. so there are more words to index.) Cripes - For a 
while my little review of the K10D was appearing in the top 10 results 
on Yahoo if you searched for "K10D Review". It was slightly lower if you 
searched for "Pentax K10D review." I didn't even have a picture of the 
camera in the review - though a picture of an Argoflex E _is_ there.

It all depends on the goals of your website. If you want to reach as 
broad an audience as possible a blogging engine will make a big 
difference. I'm not real big on the 'social networking' aspect of a blog 
(I had anonymous comments disabled until recently) but the ability to 
get feedback is possibly also useful. I find that the blog, like the 
HTML website, generates the most constructive feedback in the form of 
private emails vs public posts.

- MCC

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Mark Cassino Photography
Kalamazoo, Michigan
www.markcassino.com
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