On Jun 2, 2007, at 9:04 AM, Adam Maas wrote:

> One thing to remember is that a professional kit for sports or  
> wildlife
> shooting is extremely expensive, and the income isn't actually any
> greater than a less expensive kit. Costs of doing business in those
> fields mean that your amoritization is much longer and the costs of
> switching systems is significantly greater. Your approach is quite
> reasonable for anyone whos needs are in the 300mm and shorter  
> range, but
> your entire Pentax kit wouldn't buy one 500mm f4 AF lens.
>
> Your approach works for you, and it works for me (if I was shooting
> professionally, as my kit resembles yours) but not for someone like  
> Bill
> who's stuck using lenses with an individual cost greater than our  
> entire
> shooting kit.

How the equipment pays for itself should be in the business plan. It  
is foolish to invest in $50,000 worth of gear for a business without  
knowing how it will pay off the investment. Sorry, but that's just  
sound business practice and has nothing to do with a hobbyist who  
buys a $5000-10,000 lens for the joy of making photographs. A working  
pro should be using that $50,000 worth of gear to make at least  
$250,000 gross worth of sales before it's fully depreciated. Or they  
should be renting/leasing that equipment as needed instead, cutting  
down the capital investment required to run the business.

The aforesaid photo hobbyist should have plenty of disposable  
discretionary income to enjoy his/her pleasure if that's the kind of  
gear they want to play with.

Sadly, most of the hobbyists I know who own these kinds of fabulously  
expensive lenses make two or three nice pictures a year with them and  
then bitch about how much the lens costs ... I can only shake my  
head. To me, there's no joy in that.

G

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