Actually except in the 60's they never had the might to challenge C**** or
N****. Only their loyal momentum kept them up near the top. As it is they
are the leader still usually in P&S so the Optio line looks like they have
begun to switch over to digital. In high end cameras they don't have the
infrastructure to compete with the top 2 who usually lose money on the pro
stuff and make it back on the rest by convincing people the quality is the
same as the pro stuff (which it is not). Being the smallest company and
without the resources of conglomerates behind them like the other 3 they
can't afford to pop up with pro cameras at will without knowing in advance
they can sell enough to make money. Remember the prime job of the camera is
something to hold the media up so the lens can form an image. And while both
Pentax and Minolta have excellent pro lenses neither makes enough models to
suit any of the pros I know personally. And the ones they do generally
require a long lead time because they are special order, or you have to find
them used. And the top 3rd party pro lines are made in Pentax (not as much
as Minolta however), but just try finding, for example, a used last
generation 500/4.5 Sigma in Pentax AF mount. Good luck with that.
So who is going to buy a high end 6MP Pentax 35mm lens digital camera for
around $7000? Certainly not the Pentax user who is using a PZ-1p/MZ-3/ZX-5n
as his primary camera. He'd have to sell everything including his lenses to
afford it.
It just happens in marketing that a company making a good product that
doesn't sell is in lots worse shape than one that doesn't make the product
at all. Besides I'm sure one of the secret marketing criteria was how many
MZ-S bodies they sold initially. If they can't sell their target with a
$1400 body how can they justify a $7000 body? Just coming out with a great
product like that is a sure way to go into the red and go under when you
can't sell enough and you don't have big pockets behind you. The others know
they have a ready market because of the investment in their pro glass most
high end users have, which Pentax and Minolta can't say. I applaud Minolta
for bringing out the Maxxum 9 and keeping at least one pro caliber body at
the top of their line. I'm also sure they aren't making that much on them
overall, especially with the Maxxum 7 out.
I think Pentax probably made the correct, although possibly less popular
decision in this case.
A cheaper body with less resolution that possibly costs only a few hundred
over an MZ-S is more likely to attract the Pentax loyalist to actually buy
one, instead of screaming about not paying $7000 for the other one. Nothing
Pentax and to a lesser extent Minolta brings out is going to convince a high
end Canon or Nikon shooter to switch to Pentax or Minolta unless their is
only one lens they use.
Unless Pentax decided to bring a body out that used Nikon or Canon lenses.
Unfortunately that would most likely sell better than one using their own
line simply because the potential buyer list is much larger.
Kent Gittings

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED]]On Behalf Of Chaso DeChaso
Sent: Monday, October 22, 2001 4:00 PM
To: [EMAIL PROTECTED]
Subject: Pentax Digital NEWS! Part one


Wasn't there a time when Pentax actually cared about
being a leader?  Are they now content with always
following (more and more distantly), at best offering
products close to the others and cheaper?  This would
be sad.  If they simply don't have the might to
compete against N**** and C***** anymore, at least
they could do one thing really well - in the digital
realm, this could have been the full-frame CCD SLR.

Is Pentax to become the next Contax, who was fifteen
(or however many) years late with autofocus?  Maybe
Pentax will release a fantastic digital SLR in 2016
when almost nobody remembers who Pentax is.

In any case, they really have to release something
serious soon or they'll be wiped off the map.  (I
don't care about digital products too much, I just
want them to stay in business so that they can make
lenses and film cameras for a while longer.)

Olympus seems to be a model of a company managing
their resources well and focusing on certain distinct
areas very wisely.

Pentax brand loyalty goes pretty far - the next couple
years may be a test of just how far.


>Good point but if Pentax does "We're no worse than
the
>rest" but it costs less ( we hope ).  [Brendan]
Make a great connection at Yahoo! Personals.
http://personals.yahoo.com
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