You spend a decade or two making ho-hum cameras, and that is what your market image becomes. It is far harder to overcome a image like that than it is to start from scratch.
Strangely, there is an immense amount of merchandising research results published but I have found that most people selling things seem never to have read any of it. Also I have in my retailing experience come across a whole lot of managers who do not want to order hot selling merchandise because it makes more work for them; needless to say they are not getting part of the profits. Brendan MacRae wrote: > > It's a sad thing though. I really used to get such a > kick out of going to camera stores. Not so much > anymore. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
