Hey - your'e converting over to what Herb, Rob Studdert and myself have been 
saying for the past 2 - 3 years. :-)



Tom C.


>From: Mark Roberts <[EMAIL PROTECTED]>
>Reply-To: Pentax-Discuss Mail List <[email protected]>
>To: Pentax-Discuss Mail List <[email protected]>
>Subject: Re: Hoya-Pentax Future - News
>Date: Tue, 18 Sep 2007 12:19:27 -0400 (EDT)
>
>0Joseph Tainter wrote:
>
> >But it's got to be said they seem to be undervaluing their products. I
> >was quite surprised when the price of the K10D was announced (I was
> >willing to spend more), & I'm surprised at how relatively cheap the
> >DA* lenses compared to ther N&C equivalents.
> >
> >Obviously their making a profit, but I'm sure it's not as big as it
> >could be.
>
>It looks like the Hoya plan makes sense and that they are going to try
>to try to raise the price and perceived value of their products. They
>undoubtedly realize that one of the keys to getting people to buy your
>affordable products is providing a higher end product for people to
>aspire to -- even though most will never buy it, they like to know they
>*can*; that it's out there. There's also the "prestige by association"
>effect that Cotty has mentioned in the past: People want the name badge
>on their camera to be the same as [fill in prestigious item you can't
>afford here]"
>



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