Tom C wrote: >>From: Mark Roberts <[EMAIL PROTECTED]> >> >>It looks like the Hoya plan makes sense and that they are going to try >>to try to raise the price and perceived value of their products. They >>undoubtedly realize that one of the keys to getting people to buy your >>affordable products is providing a higher end product for people to >>aspire to -- even though most will never buy it, they like to know they >>*can*; that it's out there. There's also the "prestige by association" >>effect that Cotty has mentioned in the past: People want the name badge >>on their camera to be the same as [fill in prestigious item you can't >>afford here]" > >Hey - your'e converting over to what Herb, Rob Studdert and myself have been >saying for the past 2 - 3 years. :-)
Converting? It's what I've been saying since before the ist-D came out. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
