ann sanfedele <[EMAIL PROTECTED]> wrote: > would I be apt to laugh even more if the letters on the building were > translated? or is it just a name?
It's one of those funny new names companies give themselves all over the world. I'll never understand why they think we could distinguish them any better if they shed their household names, that generations of us have grown up with, for something quite nondescript, vaguely latin, and not even remotely hinting at their activity. Arcelor (or Mittal-Arcelor, as they call themselves now, formerly known to the locals as Esperance-Longdoz, Cockerill-Sambre, and Usinor, in this order) is the world's biggest steelmaker. Hope this message reaches you before they change their name yet again. "Deutsche Steinkohle AG" (literally German Coal Inc.) are just spending millions on a campaign to tell us that they're now calling themselves "Evonik". Brilliant, isn't it. > Makes me want to know if the word, even if a name, makes the cow being > there more ironic or appopriate. Not really. Maybe I'll take a photo of another cow, next weekend, in front of the SOCIETE COOPERATIVE AGRICOLE de la MEUSE in nearby Andenne. They have their acronym proudly displayed in large letters on the outside of their building. :-o Just around the corner is another one that makes me grin whenever I drive along: "Farniente Ltd.", a lasagne factory. :-) Ralf -- Ralf R. Radermacher - DL9KCG - Köln/Cologne, Germany private homepage: http://www.fotoralf.de manual cameras and photo galleries - updated Jan. 10, 2005 Contarex - Kiev 60 - Horizon 202 - P6 mount lenses -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
