I only use that example because I just read it this evening.  Not 
because it was my original source.

P. J. Alling wrote:
> Did you actually read the current Modern Photograpy review. I'll 
> paraphrase they found that it had impressive built in anti noise 
> software. You're mistaking firmware with physics.
>
> Adam Maas wrote:
>   
>> I have been paying attention and you obviously haven't. You're talking 
>> about the older 10+MP bodies (K10D, D2X, D200, D80, D40X, A100) with 
>> last-generation CCD or CMOS sensors. The new 10/12MP CMOS sensors 
>> introduced in the last month or so ( in the D300, 40D, and A700) have 
>> massively improved high ISO performance achieved at the sensor, not by 
>> processing (The Sony A700, which is the one I've had a chance to look at 
>> seriously, produces results at ISO 6400 that is about as good as a K10D 
>> at 1600).
>>
>> This is the same sensor tech that gives the D3 2+ stops of noise 
>> advantage over the 5D at the same pixel density.
>>
>> -Adam
>>
>>
>> P. J. Alling wrote:
>>   
>>     
>>> I'm sorry, haven't you been paying attention. Every review I've read 
>>> that doesn't gloss over high ISO performance mentions the loss of detail 
>>> at high ISO in the 10+ mp bodies. Pentax simply doesn't offer 3200 ISO 
>>> on the K10D, makes you wonder why. Well maybe you don't and I don't but 
>>> for different reasons. I know why and you think it isn't so. All the 
>>> other manufactures are using advanced software algorithms to reduce 
>>> noise and maintain detail. The limits already being reached, you can use 
>>> software to mask it, you can pretend it isn't here, but that just 
>>> doesn't change the facts.
>>>
>>> Adam Maas wrote:
>>>     
>>>       
>>>> P. J. Alling wrote:
>>>>   
>>>>       
>>>>         
>>>>> What you need, and what Pentax needs to do, are two different things. 
>>>>> Try this on for size "If I could get that kind of performance without 
>>>>> SR, I wouldn't need SR." You probably won't acknowledge that that 
>>>>> statement makes as much sense as your argument. Yet that's converse of 
>>>>> your argument, and just as valid. They both make equal sense from a 
>>>>> personal stand point.
>>>>>
>>>>> There is one immutable fact. Image quality will degrade as sensor 
>>>>> densities increase beyond a certain point. That's simple physics. Pentax 
>>>>> has pretty much reached that point. Nikon had as well. This degradation 
>>>>> can b/e //ameliorated /with software, but at a price. In the case of 
>>>>> Pentax, noise that was massaged to make it look more film like. Nikon 
>>>>> was more aggressive and sacrificed detail. Nikon knew they were at the 
>>>>> limit so they stepped around it with a larger sensor, (something that 
>>>>> they were always planning to do).
>>>>>     
>>>>>         
>>>>>           
>>>> Pentax certainly hasn't reached that point. The new crop bodies from 
>>>> Nikon, Sony and Canon indicate that the limit was far higher than 
>>>> previously thought (the 40D matches the 5D's high ISO performance, the 
>>>> D300 appears to have even better high ISO performance, the A700 is in 
>>>> the same ballpark). Sure, FF is always going to have an advantage, but 
>>>> current-gen cropped bodies are already exceeding what was current for FF 
>>>> performance in August. What was unachievable 6 months ago for 
>>>> crop-sensor high ISO performance is about to become the norm. FF isn't a 
>>>> holy grail and I don't see Pentax doing it until they can do a $999 FF 
>>>> body, which isn't anytime soon. Pentax isn't competing with the 5D market.
>>>>
>>>>
>>>>   
>>>>       
>>>>         
>>>>> I know what you think you need, but what does Pentax need? Well they 
>>>>> need two things market share and profits. Pentax probably cannot be the 
>>>>> number one manufacture any time soon, (don't say never, Canon wasn't 
>>>>> always number one, but I'll be realistic). Being number two is also 
>>>>> unlikely, (as I said realistic), but being number three is doable. 
>>>>> That's what they have to aim for and to do that they pretty much have to 
>>>>> fight Olympus and Sony.
>>>>>     
>>>>>         
>>>>>           
>>>> True.
>>>>
>>>>   
>>>>       
>>>>         
>>>>> The current Olympus system is based on the 4:3 system. Why hasn't 
>>>>> Olympus brought out their new Pro body? Because the image sensor is 
>>>>> giving them fits, that's why. 
>>>>>     
>>>>>         
>>>>>           
>>>> Actually, they solved that with the E-510/E-410 bodies, which match the 
>>>> midrange crop bodies in high-ISO performance. And that's before they 
>>>> look at adding the improvements Sony, Nikon and Canon have found which 
>>>> look to improve high ISO noise by 2 or more stops. They'll never match 
>>>> FF, and will ahve a hard time matching APS-C, but they certainly are at 
>>>> the point where high ISO noise is adequately controlled.
>>>>
>>>>   
>>>>       
>>>>         
>>>>> High ISO quality is lacking due to noise 
>>>>> at increased pixel density. Everyone else involved with the 4:3 system 
>>>>> is in the same boat, these cameras will be high end consumer grade from 
>>>>> here on, nothing more, (no matter how expensive Leica's versions are), 
>>>>> no matter what Olympus markets their new high end body as, partly 
>>>>> because the FF Nikon has raised the bar, and partly because of their 
>>>>> inherent limitations. Olympus has decided to compete with small camera 
>>>>> size with "reasonable" picture quality at low to medium ISO first, and 
>>>>> gimmicks like "Live View" second. (Of course Canon can match that 
>>>>> gimmick any time they feel like it, I know some will say it's not a 
>>>>> gimmick, but it is, really, just think about it).
>>>>>     
>>>>>         
>>>>>           
>>>> Nobody other than Nikon, Canon and Sony have the resources necessary to 
>>>> compete in the pro FF market.
>>>>
>>>>   
>>>>       
>>>>         
>>>>> .
>>>>> Sony has been slow up to now because they are feeling things out, they 
>>>>> are probably still integrating the K/M engineers and project managers 
>>>>> into Sony's culture. Sony sales managers insist on the cameras being 
>>>>> profitable, and they are milking the old K/M system as much as possible. 
>>>>> However they know to maintain and increase their market share they will 
>>>>> have to match the big boys, and that means a FF body, (as far as I know 
>>>>> they don't even make any reduced frame lenses), so look for a FF body 
>>>>> soon.
>>>>>     
>>>>>         
>>>>>           
>>>> Dunno about that, Sony as a company has not been particularly 
>>>> competetive in consumer electronics of late. They're relying too much on 
>>>> branding and not enough on providing superior product for good prices. 
>>>> Their last bastion of dominance was gaming systems and they've been 
>>>> pushed into distant third their by MS and Nintendo. The pricing on the 
>>>> A700 shows that Sony still doesn't get it, Canon's higher-performance 
>>>> 40D has a $100USD lower MSRP. And this in a market where Canon is the 
>>>> Big Dog.
>>>>
>>>>   
>>>>       
>>>>         
>>>>> That means that Pentax will have to get a FF body to keep from becoming 
>>>>> locked in a contest for 4th place with Olympus and the 4:3 system.. Hoya 
>>>>> will probably not like the odds at that point. They too are interested 
>>>>> in the camera line being profitable. If it isn't, and shows no signs of 
>>>>> becoming so, that's all there will be.
>>>>>     
>>>>>         
>>>>>           
>>>> Profitable and large market share are not inherently linked. See Apple 
>>>> Computer or BMW for details. Pentax is filling a market niche that Sony, 
>>>> Nikon and Canon are all ignoring to some extent. Small, fast, and good 
>>>> glass is being ignored by all the other makers.
>>>>
>>>>   
>>>>       
>>>>         
>>>>> The market Pentax plays in is mutable. Four years ago the *ist-D sold 
>>>>> for $1600.00 The least expensive FF was the Kodak DCS 14n available for 
>>>>> about $4000.00. Today the Kodak is gone and you can buy a Canon 5D for 
>>>>> $3000, and the K10D is considered by many, (not just Pentaxians), to be 
>>>>> semi pro competition for mid range Nikons and Canons, thought it sells 
>>>>> for the price of an expensive consumer DSLR. Oh yes and 6 to 8mp 
>>>>> consumer grade DSLRs can be had for 1/2 what a consumer SLR cost just a 
>>>>> couple of years ago, and what an expensive P&S sells for now.
>>>>>     
>>>>>         
>>>>>           
>>>> Things seem to be settling out. The price brackets have essentially been 
>>>> stable for the last 2 years, certainly since the DL was introduced.
>>>>
>>>>   
>>>>       
>>>>         
>>>>> Notice that I didn't mention megapixels much, well lets talk about them 
>>>>> briefly. 6mp sensors in DSLRs are now more or less dead, (like the 
>>>>> dinosaurs of my youth, you could kill one but it would take some time 
>>>>> for that knowledge to get to it's brain through it's gigantic body, 
>>>>> today's dinosaurs are different, much smarter and more active but I 
>>>>> digress). Sure 6mp cameras are just as capable as they were before, but 
>>>>> from a marketing standpoint they are history. So are 8mp cameras. Pentax 
>>>>> will probably start upgrading everything in January, they have to, to 
>>>>> remain competitive, (the K100D super was a stopgap with easy to 
>>>>> implement upgrades). The megapixel wars, silly as they may seem, are on, 
>>>>> and image quality will require bigger sensors, not just more megapixels 
>>>>> and Pentax will have to compete there or become an also ran, then to 
>>>>> take the Dinosaur analogy in whole different direction, extinct.
>>>>>
>>>>>     
>>>>>         
>>>>>           
>>>> 6MP is dead outside the bargain market. There will be a 10MP K100 
>>>> variant, I'm sure. And Pentax has made room for a model above the K10D 
>>>> in the sub-$1000 market. I don't see Pentax aggressively trying to move 
>>>> upmarket, at least not until they have a better handle on the 
>>>> low/midrange market.
>>>>
>>>>   
>>>>       
>>>>         
>>>     
>>>       
>>   
>>     
>
>
>   


-- 
Remember, it’s pillage then burn.


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