Well, I went and looked it up to see what it can do ...

Here's what I noticed:

Those two "teenage" girls didn't look *that* much closer to their teens 
than I am. But if it's aimed at the teenage-girl-with-a-digital-camera 
market, it needs automatic red-eye removal somewhere in the software, 
turned on by default. I get real teenage girls in my lab every day 
printing from their digital cameras, and none of them seem to have half 
a clue about red-eye removal or reduction.

Range is 90 feet outdoors, 45 feet indoors. I wouldn't give that runner 
the pink slip yet.

Won't work with most wifi hotspots 'cause you can't log in, so you're 
home wireless network has to be within that 90/45 feet range. Maybe 
their Eye-Fi Manager software will work with your wifi notebook away 
from your home network. That wasn't quite clear on the website.

Currently only supported in the USA.

______________________________

Back to the teenage girls thingy - as far as I can tell, no teenage girl 
with a digital camera has EVER bought an additional memory card for it. 
They're all using the original 256 or 512 card they bought along with 
the camera, so I'm not sure there's really a market there.

They've all got it set to get the maximum number of photos they can cram 
into the card with the obvious results regarding image quality. None of 
them has ever so much as looked at the manual; the camera is still in 
whatever mode the sales-droid put it into before they walked out of the 
store.

They all have the same pictures on the card ...

5 pictures of their girlfriends cheek to cheek before they go out to 
some bar;

5 pictures of their girlfriends cheek to cheek at the table in some bar 
with fancy drinks in front of them - either fruit or paper umbrellas;

95 pictures of various drunken louts they met in that bar, mugging for 
the camera making whatever rude gesture is currently in vogue;

2 pictures of some hungover dude slouched in front of the TV set

All of the images, except for the hungover dude slouched in front of the 
TV, are washed out, over-flashed, front-lit, spawn-of-satan-red-eye 
against impenetrable darkness;

The hungover dudes in front of the TV will be under-exposed by at least 
2 stops.

... rinse & repeat as many times as it takes to fill the memory card.

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