Yes I've seen that commercial.  It's a prime example of how dumb KODAK
thinks consumers may be.

If it's the one I'm thinking of, a Rome vacation, they could suggest getting
out of the moving vehicle and standing still... but that wouldn't sell film.

Tom C.

----- Original Message -----
From: "John Mustarde" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Thursday, November 22, 2001 9:45 AM
Subject: Re: Digital cameras are FREE


> Digital will pay for itself depending on the initial price of the
> hardware, the individual's film usage, the amount of prints made, and
> the longevity of the digital hardware. And maybe other factors such as
> picture-to-publication time and reduction in processing staff.
>
> Mike made a good comparison showing a return on investment of two
> years; Tom responded with an equally valid lack of return on
> investment comparison.
>
> It's really up to the individual to make a comparison based on their
> own usage and needs. For me, a digital SLR does not give the desired
> return on investment at this time.
>
> First, I'd have to switch to Nikon or Canon to even get a digital SLR.
> That's not in itself a bad thing. However, I am very fond of Pentax
> glass in general. I like the unusual old K-mount lenses. I like to
> carry a PZ1p and an LX, and enjoy the differences between the two
> cameras while sharing lenses.  And, very important to me, I have some
> favorite Pentax lenses which have no direct Nikon or Canon equivalent.
>
> Second, I don't shoot enough film. Maybe a hundred rolls per year,
> maybe a little less. And I shoot pretty cheap film, with cheap
> processing. Enlargements come from an inkjet, so film and digital
> enlargements even out. So my film/processing savings are potentially
> too low to justify a digicam that cost much over $1500.
>
> But owning some sort of digicam is a very good thing. My work 3.3 mp
> digicam P&S with a fine, fast zoom lens is a fun thing to have, and
> very useful. It won't pay for itself through film/processing savings
> anytime soon, but it has nevertheless earned a place in my photo
> toolkit.
>
> Of course, if I ran a bureau with six photogs slogging around taking
> ten rolls each per day just to get a handful of shots for the daily
> paper, we wouldn't have a scrap of film in sight.
>
> BTW, Kodak just bought Encad, who makes large-format inkjets. Kodak is
> trying to transition to the real world of production imaging. And
> Kodak's latest TV commercial shows a motion-blurred photo taken with a
> P&S using ISO 200 film compared to a sharp photo taken with Kodak
> Versatility film (ISO 400 Kodak Gold, I think). Kodak hints that their
> Versatility film is better because pictures taken with it don't come
> out blurry.
>
> No mention that ISO 400 film from any other manufacturer would have
> allowed a faster shutter speed, resulting in the same reduced motion
> blur compared to the longer shutter speed required by ISO 200 film.
>
> --
> John Mustarde
> -
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