Pentax ran a 4C, full page ad in the Sunday New York Times Magazine. (The spilled martini K20 and 200 ad). That's one of the most expensive buys in advertising. But it's also great demos for Pentax: high income, well educated, interested in arts. Great potential for newbie advanced amateurs who haven't committed to a brand. Looks like they're using their heads and opening the pocketbook. My only quibble would be that the focus of that ad is somewhat narrow, but it's probably the only slick piece of adwork available at present. Paul
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