Bob W wrote:

> Not one of the market researchers has ever asked me what rating
> factors I consider important

That's because self-reporting of that kind of information is notoriously 
unreliable. People often don't tell researchers what factors they really 
do consider.

In determining what factors to ask consumers about, it's probably more 
useful to ask camera salesmen. I've worked in camera shops and know many 
others who have also. They'll tell you that consumers consider 
appearance, but few of the consumers who do will admit to it.

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