A little more digging in the Prix Prictet website gets the identity of the regional partners. They seem to be a collection of fine arts publishers, my local partner would be ArtAsiaPacific, which is aimed at all art not specifically photography. I don't think they exerted much effort to promote this competition beyond their pages. Besides, the entrants need to be invited by them, bringing the phrase "publisher's chum" into my mind.
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