From: "John Celio"
Advanced amateurs, pros and "knowledgeable people" make up a relatively small portion of the actual market (two years ago I could have provided you actual data on this, but I don't have access to that anymore). Leica and the other brands that depend on that market segment have been on the edge of profitability for years now, compared to Canon and other brands that cater to all market segments and have been doing well. Leica, Hasselbad and others survive because they have the strongest reputations and professionals swear by them, causing advanced amateurs to covet them.

M42 and Pentax do not have this luxury. No one from the high-end market segments think of the M42 or K mount systems as being particularly high-end or worth shelling out the big bucks. Pentax and others have to cater to "people who don't know shit" to make a profit. That is the hard truth.

The "people who don't know shit" demographic is a large one, but seems Canon has it pretty well sewed up.

Although Pentax needs to reach that market, I think they'd be better served not to neglect the needs of "Advanced amateurs, pros and "knowledgeable people""

Especially since all those "knowledgeable people" started out as "people who don't know shit".

Pentax's biggest strength has always been "bang for the buck" (my opinion). You got more quality, more usability, MORE VALUE for lower cost from Pentax, but it seems like lately they're moving away that.

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