> Cough, women aren't quite that stupid. > So basically this is a stupid move on > Pentax's part.
It's not a matter of "stupid" or otherwise. Women tend to be more interested in colorful or bright cameras and accessories than men. I know this from two sources. First was the market research I used to be privvy to back at Reed's, and second was actual experience selling to people there. In my sales experience, women were far more interested in brightly-colored cameras and accessories than their male counterparts, sometimes to the men's chagrin. It was rare to find a woman who insisted on a black camera, whereas men frequently insisted everything be black. If I had a pile of small camera cases in various colors, for instance, a female customer would pick whatever color suited her, while a male customer would dig around for a black or darkly colored case. It was not rare for a woman to want her purchase to match her purse. The white K2000 is targeted at the biggest segment of the photography market: casual snapshooting women, particularly moms. These people don't care about being incospicuous or looking professional like us serious hobbyists and pros sometimes do. They want convenience and style. The white K2000 is very small and it looks different from every other dSLR on the market. This is enough to help Pentax make a lot more sales with minimal effort. This camera is not a stupid move, but rather a very smart move for a company that needs to expand its market share. I forsee more color variations down the line, and eventually more dSLRs from other companies will follow suit. You and I won't buy them, but a lot of other people will. John -- http://www.neovenator.com http://www.cafepress.com/neovenatorphoto -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
