On Mar 11, 2009, at 3:05 PM, William Robb wrote:


----- Original Message ----- From: "Jack Davis"
Subject: Re: DA*60-250



"Demand" has become a faint "whisper."


Which will have an effect on pricing. I don't think Hoya is interested in selling at a loss, and if they are having to re- estimate the number of units they are going to sell, I expect we can expect new lenses to be rather more expensive than we were hoping they would be. Unfortunately, if we don't buy them, we can also expect that they will not be putting much new stuff on the market.

The voodoo economics of selling cheap, and taking a loss, to make sales is a sure way to kill a company.

William Robb


I agree with Bill. I like inexpensive as much as the next person, but I have been pleased to see what seems like more realistic pricing from Pentax lately. They have a good product, their DA* lenses and DSLR bodies are arguably as good as anyone's (quibbling about individual features aside), and they should price them accordingly. It may hurt me a bit with each camera or lens purchase, but it increases the chances that they will continue in business so I won't have to do a total system switch when my current camera bodies die. And I bought a lottery ticket today, so I should have the funds to buy the 60-250 when it arrives. And it is not one I would take on my Rome trip, so I am not even all that concerned about when it will arrive.

Stan

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