From: "Desjardins, Steve"
Remember the Pentax MZ-D? Pentax was behind N and C but they also had far less money. If they had chosen to use a "safe" DX format chip in the MZ-D (instead of the ill-fated Phillips FF chip) they would have produced a more timely product. Would it have sold at $4-6K is another question. Probably why they are still gun shy about FF.
I expect the fact that none of their new lenses support "full frame" may have more to do with it. Bringing out a camera with a 36x24 sensor would mean abandoning or drastically re-engineering ALL of the current lens lineup.
I just don't see them doing that without really compelling evidence there's a ton of profit to be made thereby.
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