Depends on the assumptions behind the price change. They may believe
that sales are in an inelastic part of the demand curve, and a change in
price either way won't make much difference to demand. Pentax probably
believes it might as well raise prices in that case and capture the
higher margins. If it hits sales too hard Pentax can always offer
bigger rebates.
David J Brooks wrote:
I did not do that well in my grade 12 economics's class(but i did pass
it) but wouldn't it make more sense in hard times, to lower the prices
a bit, to drive sales, then bump them back up when things get
better.??
Dave
On Thu, Jun 4, 2009 at 4:32 AM, Thibouille <[email protected]> wrote:
http://forums.dpreview.com/forums/read.asp?forum=1036&message=32041151
Move fast if you need to.
:(
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