we are talking about newly mfd record sales. There are almost
no record brick and mortar stores left now. So basically LP records are
sold online
now. I can show you a whole bunch of record retailers selling lots of
newly mfd.
reissue classic rock, pop, jazz, and classical. Show me show outlets
where all this tons of dance and hip-hop stuff is for sale ? ? ? ? 


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J.C. O'Connell (mailto:[email protected])
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-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of
Adam Maas
Sent: Sunday, November 22, 2009 3:15 PM
To: Pentax-Discuss Mail List
Subject: Re: OT: Vinyl vs. Digital : One retailers sales data


On Sun, Nov 22, 2009 at 1:57 PM, J.C. O'Connell <[email protected]>
wrote:
> dream on, while there are very large number of NEW MUSiC titles in hip

> hop and dance, this is not the same as overall new LPs mfg and sold in

> all genres and including reissues. Dance/hip hop titles are popular
> on vinyl for DJS, the average dance/hip fan doesn't use LP or
> even CD either, they are on the free MP3 train with nearly everybody
> else. You are completely wrong about what the LP market is today,
> its for audiophiles and high end gear, there is no point
> in even using vinyl unless you get better sound or are a DJ
> but Id bet music loving audiophiles with LP rigs outnumbers
> DJs by 100 to 1.
>
> --
> J.C. O'Connell (mailto:[email protected])

Well, apart from the fact that there's a zillion kids who want to be
DJ's who snap up that stuff. DJ'ing is the electronica and dance
equivalent of being in garage band and having a turntable and some vinyl
is as necessary to that as a guitar and amp are to a wannabe rockstar.
Lots of low-level involvement, lots of sales, mostly from music stores
for the hardware (rather than stores which sell Home Theater and Audio
stuff which caters to the market you're familiar with). You won't see
the sales because the people in question don't buy from the same sources
you do. They buy their turntables online or from the local music store
and their vinyl comes from specialty shops which cater to the
hip-hop/electronica/dance market rather than specialty shops which cater
to the audiophile market. And in any major city the former outnumber the
latter by a fair margin.

Also Vinyl is VERY popular with the dance and electronica markets. You
essentially can't be a serious electronica fan and not have an LP setup.
Dance is more CD-oriented than electronica but still has a major LP
focus for serious fans.

Note that the electronica, hip-hop and dance market is large enough that
if even a fraction of CD sales of each album occur in vinyl it will have
significantly larger aggregate sales than the (tiny) audiophile market.
And that's the largest portion of the music market today (Dance, hip-hop
and electronica are the largest music markets globally).

Music loving audiophiles are not a large market and they don't tend to
buy as much volume. Teenagers who want to be famous are a large market
and one who tends to buy a lot of volume.

I'll note here that I spend a fairly large amount of time around 18-21
year olds (Being a university student myself, albeit a fair bit older).
Most of the ones I know who are into the dance or electronica scene have
an LP setup and collection. Many are avid collectors of LP's. Hip-hop
fans are less likely to have that sort of setup unless they are aspiring
DJ's, mostly because there's less of a 'exclusive release' market for
Hip-Hop LP's  as compared to electronica/dance where exclusive LP
editions are common for major releases.
-- 
M. Adam Maas
http://www.mawz.ca
Explorations of the City Around Us.

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