On Feb 23, 2010, at 9:54 AM, William Robb wrote:
----- Original Message ----- From: "mike wilson"
Subject: Re: On FF but without intent to start a flame
As, I think, is wedding photography very much the exception because
the photographer meets joe public instead of some corporate geek.
Wedding photography is very much the norm. There are a lot more
wedding photographers that corporate boys out there.
Corporate photography is (and I'm sure Paul will correct me if he
can) is moving more and more towards stock photography.
You're right. I think stock has become the norm to a great extent, and
it's used when possible for all but mega accounts.
Of course some products have to be shot. But I've never met an ad
agency art director who worried about what kind of equipment the
photographer uses. They only look at the book. There was a brief spurt
of interest in going back to film as a different look, but that didn't
last long. The ADs soon figured out that when printed on an offset
presst, it wasn't a different look.
The previous post suggested some jobs require 35 to 40 Mp size. I've
never encountered that. Some major pros do shoot medium format
digital, so their files are that large, but it's a choice rather than
a specification. Most often, the file will be downsized before
delivery to the client. The main advantage of a truly large image is
the detail level it gives you when retouching in PhotoShop.
I've done some work for major agencies with big clients and lots of
work for major publications. The size spec is usually about 25
megabytes. Most don't want anything larger. I usually send a 41 meg
file if size isn't specified. That's a K7 RAW file converted without
interpolation. A few pubs have requested that I downsize a bit before
sending them out.
Paul
William Robb
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