> >> A question: in picture 52, there is an advert for Pabst Blue Ribbon > >> beer that states "Blended 33 to 1". Anyone know what that means? It's > >> only 25 past 11 on the clock.... > > > > Here's a link to a scan of an ad from the 1940's or so that explains it: > > > > http://www.shorpy.com/images/photos/pabst.gif > > > > Personally, I feel like modern Pabst is just one run above what the > > beer becomes after you drink it. :-) > > Oops, "one _rung_ above".
I've never drunk Pabst so I don't know what it's like, but I've never heard of the notion that blending improves beer quality. Indeed, I rather think they're wrong in their coffee analogy too. Some good coffee is blended (French blend espresso, for instance), but most is not. I do like US beer advertising from that era though - it has a certain style. I have a 1960s tin tray somewhere which advertises Schlitz "The Beer That Made Milwaukee Famous" - it's a great design, like pop art. Bob -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
