Hi gang,

I spent this week-end at the booth of BioFoto (www.biofoto.no), at the
Norwegian Photo Expo (http://www.fotomessen.com), with the occasional
excursion around the hall to get some general impressions. If you have
no interest in stuff like this, here's the point to stop reading.

About a quarter of the expo was dedicated to photo exhibitions.
Margaret de Lange and Frans Lanting both had a big presence, and for
the rest there were Norwegian photographers of more and less interest.
BioFoto had a corner to themselves, where I was allowed to put up a
few of my Antarctica pictures and a couple of snow crystals. My
original idea was to fill the space entirely with Antarctica and South
Georgia pics, but I'm glad I diversified. The snow crystals attracted
far more attention than the others. Mostly down to their uniqueness in
the exhibition, I think. Just a few plaster walls away, Pål Hermansen
had a broad wall full of emperor penguin shots; made with a digital
Hassy and printed in 1x1 meter and upwards. Fat chance to compete with
that... :-)  A breath of fresh air in the exhibition was also the wall
with shots from the students at BILDER - Nordic School of Photography.
Very different, very diverse, and full of youthful energy. A lot
funnier to watch than both de Lange and Lanting, IMHO.

The Norwegian market is small, but with proportionally many strong
buyers, so it may yet have some relevance for trends in larger
countries' markets. There were both photographic and photo-related
businesses present. Print shops, software vendors, and photo gear
peddlers and distributors. Nikon had a big section with lots of
competent gear people, skillful photographers and loads of gear to try
out. Same thing with Canon, Elinchrome and a few other brands. Sony's
stand was mostly for show, but sported a fair selection of photo gear
nonetheless. Samsung had a huge section with nearly nothing in it.
Leica was relegated to a modest corner, together with Tokina and
Tamrac and some chinese brand of tripod I've never heard of before.
Olympus had no presence at all.

Pentax was represented by the former Norwegian distributor Fovi, the
chain store JapanPhoto, and the current distributor Focus Trading. The
former had a small booth with loads of gear for sale. The latter had a
chunk of floor the size of Sony and Samsung together, promoting a long
list of brands, including Zeiss, Panasonic, Pentax and Tamron. Pentax
had a modest representation with two 645D and a couple of lenses, some
K-x, K-r, K-5 and compacts, and a selection of the K-mount lens
lineup. Nothing could be bought over the counter, however. Every sale
was referred to either JapanPhoto or Fovi. Fovi also had a 645D
available for fondling. JapanPhoto, however, pushed Mamiya's 33 Mpx
alternative at a very aggressive price. Neither sold a single MedF
camera through the whole expo.

Not even to me. :-)

But both the K-5 and the 645D attracted a fair amount of attention,
and have apparently earned the respect of both Nikon and Canon
peddlers.


Jostein



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http://www.alunfoto.no/galleri/
http://alunfoto.blogspot.com

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