Here's an interesting article
http://www.guardian.co.uk/uk/2004/nov/16/foodanddrink

which contains this revealing statement,
"... the British Lard Marketing Board, a jokey site which promotes the
use of the animal fat beneath the slogan: 'Not suitable for weirdy
vegetarians'."

If you follow-up on the British Lard Marketing Board, you find:
http://www.britishlard.co.uk/

The "Board" is clearly decades more recent than the advert appears to be.

regards, Anthony

   "Of what use is lens and light
    to those who lack in mind and sight"
                                               (Anon)

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