> From: [email protected] [mailto:[email protected]] On Behalf Of
> John Sessoms
> 
> Yeah, it's an underwear commercial for a French brand, Athena.
> 
> http://great-ads.blogspot.com/2011/09/athletes-and-ad-agency-crew-get-
> naked.html
> 
> It's a sight gag. It makes sense if you remember the French think Jerry
> Lewis is the greatest comic who ever lived. 

I'm not sure I entirely believe this. Nobody in France has ever told me they
like Jerry Lewis, yet they're forever asking me why I killed Joan of Arc.

Nevertheless, I have just found a book entitled "Why the French love Jerry
Lewis: From Cabaret to Early Cinema"
< http://www.amazon.co.uk/Why-French-Love-Jerry-Lewis/dp/0804738947>

Apparently "Comic performance style drew from a group of nervous disorders
characterized by the psychological automatism emanating from the lower
faculties: nervous reflex, motor impulses, sensation, and instinct."

I'm tempted to buy one of the used copies, but I can't decide whether to
order the one for £1.00 or the one for £280.92.

> The naked pole vaulter is
> supposed to land in the underwear that's there in place of the cross
> bar.
> 
> He'll never make it. Pendulum effects will throw his timing off every
> time.
> 

I think it's rather witty of them to pixelate the pole.

B




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