Steve Harley wrote:
i expect soon someone will embed a pluggable operating system (e.g. Android or WebOS) into a quality m43 or similar camera, and the higher-end camera market will never be the same after that
That would be a stroke of genius for Pentax, in order to get quickly a much stronger presence on the market without having to invest resources they don't have. However, a single move leads to nowhere, as we know many clever ideas were implemented first by Pentax only to be exploited by others. If you make an excellent product, and then almost no one is aware, and those few can hardly find in on the market, you'd better go fishing. A clever idea such the one above must be backed up by proper manufacturing capability, a trustable system (complete enough and not prone to have too many sales to come back for servicing) and a strong marketing strategy targeting stores as much as customers. If store chains are willing to buy Pentax products, then they will help a lot in selling them.
Dario
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