on 2012-01-27 16:47 Tom C wrote
A camera manufacturer does not HAVE to teach customers how to use a
feature (when have they ever?)
if the feature is there and people can accidentally enable it, it becomes a
support issue; even if the company offers no actual support, it may increase
the return rate to stores or influence the reviews — in other words it could
impact the success of the product, or at least product managers can fear that
would happen
many of us think programmable cameras will be what gets us past this problem —
they'll have their own "apps", but the hardware manufacturer won't have to
support third party apps; there are moves in this direction, e.g.:
<http://www.polaroid.com/en/sc1630>
but the competition is already pretty strong from phones, e.g. iPhone 4S and
things like this:
<http://htc.t-mobile.com/amaze-camera-phone>
it's hard to predict whether smart cameras can gain traction in a sea of smart
phones with cameras; something like a Micro 4/3 camera running Android might be
what it takes, or maybe it will come down to how many people decide to simplify
their lives by ditching the mobile phone, but still wanting the other aspects
of the devices (the iPod Touch still seems to sell well..., and there seems to
be a market for smallish tablets)
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