There are three alternatives for our data: 1/ we keep control of them, 2/ we 
lose control of them, 3/ we don't really know as we are not lawyers. There are 
rights and laws, but things are slightly complicated by terms of service, 
touchy techies, communities, page ranking algorithm, hugeness .. The third one 
is the most frightening to me.

What we want when we post our data is to share them and keep them shared with 
this simplicity in mind. I agree with Larry. In a certain way, we don't do evil 
and so, we share (show). It's natural for any human being. But what does this 
simple thing become once data are posted as we still want to keep control and 
keep them shared?

The question of privacy is, in fact, the disguised question of data control .. 
Things are not equal when your data are hosted by your own website and when 
they are posted to a "cloud" like Google's one.

By example, when you post things to Google, there are less "accessible" through 
any other search engine or even other social networks. Google becomes a web 
inside The Web. Facebook becomes a web inside The Web too .. That sounds like a 
control drift. "The fallacy is to believe that under a dictatorial government 
you can be free inside." -- George Orwell. Maybe that could become: The fallacy 
is to believe that under a term of service your data can be free inside.

Did you remember those ads finishing by: "learn more about us on 
www.whatever.com", no license was applied on The WWW at that time. Now, they 
end with "join us on facebook/whatever".

They are building barriers between those "webs", and, in that sense, we lose 
control on shareability, searchability, viewability. Posting to the world wide 
web is not like posting to google.com/plus or facebook/ .. They own the 
algorithms and wrote the ToS.

At the individual level, that does not seem an issue (a cloudy, fuzzy, far 
thing) as the service is one click away from terms of service. But at a wider 
scale, that matters. Maybe, individualism works against our privacy.

~Alban.

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