In India it is mandatory by law that every item or product for sale carry an MRP (maximum retail price) on the carton as well as the item inside. However the TV channels keep educating people on their rights saying, "you do not have to pay MRP - exercise your right". For example a 500 ml bottle of Listerine has an MRP of INR 150. But the supermarkets will be selling it for INR 135. Even my local Medical shop will give a discount of 5 to 10% on the MRP. Ricoh - Pentax is only harming themselves by forcing On-line as well as B&M Stores to sell at MSRP. In fact this is Illegal under the Restrictive Trade Practices Act in India. Sad to say there are NO Stores or Dealers for Pentax DSLRs in any City, repeat any city or Metro in India. Pentax do not have even an Office or a Service Center in India. In fact the Canikons rule the roost here with DSLR sales far exceeding that of their P&S cameras. Regards. Bipin - from a far away enchanting land.
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