I think because these cameras cost very little in development and tooling, while a FF DSLR will involve getting back to manufacture a whole series of FF lenses and accessories, whose sales are very very uncertain. Once you've sold the FF bodies to those already owning FF lenses and not buying more of them, who else?
Dario

-----Messaggio originale----- From: J.C. O'Connell
Sent: Monday, January 07, 2013 9:47 PM
To: 'Pentax-Discuss Mail List'
Subject: RE: New PENTAX MX-1

Why are they wasting their efforts on stuff like this and the k01
when they could be developing a ff dslr that would actually sell?

-----------------
J.C.O'Connell
hifis...@gate.net
-----------------

-----Original Message-----
From: PDML [mailto:pdml-boun...@pdml.net] On Behalf Of Boris Liberman
Sent: Monday, January 07, 2013 2:23 PM
To: Pentax-Discuss Mail List
Subject: Re: New PENTAX MX-1

Seems like a quickie marriage of Ricoh tech with Pentax retro
market-think... Not my cup of tea, sorry...

On 1/7/2013 4:53 PM, Dario Bonazza wrote:

http://www.dpreview.com/news/2013/01/07/Pentax-launches-MX-1-enthusiast-comp
act-12MP-28-112mm-F1-8-2-5-lens


http://www.dpreview.com/news/2013/01/07/Pentax-Mx-1-hands-0n-preview-just-pu
blished

Dario



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