It says a lot about the power of emotion. Chrysler has reinvented itself by 
championing Detroit, the. Armed services and farmers. It has become the car 
company that Americans love to like, and sales have skyrocketed -- with a 
minimal amount of new product. Marketing genius, imported from Italy.

Paul via phone

On Feb 6, 2013, at 6:17 PM, Darren Addy <pixelsmi...@gmail.com> wrote:

> If you watched the SuperBowl, I hope you saw the 2 minute RAM
> commercial entitled "Farmers". I live in farm country, but even if I
> didn't I would have been struck by the incredible still imagery. If
> you haven't seen the ad, it is here:
> http://www.petapixel.com/2013/02/06/a-closer-look-at-chryslers-god-made-a-farmer-super-bowl-commercial/
> along with links to a blog post giving some background by one of the
> photographers used for the commercial.
> 
> The ad is really just a slideshow over the audio of a speech that Paul
> Harvey gave to a Future Farmers of America convention years ago. But
> what imagery in a mix of Black & White and color! A subtle Ken Burns
> effect is given to some of the images. The only image that appears to
> have movement is the one of the horses legs as the sunlit dust cloud
> to the left moves subtly, but even that may be a blending of still
> images taken at x frames per second. A few of the images are a bit
> garishly HDR for my taste, but no single image is on the screen for
> very long.
> 
> The Petapixel post and the links it contains may provide you some
> diversion. Would be interested to know what others think of the ad and
> it's imagery.
> 
> I think it says something for the power of still imagery that this ad
> garnered the attention and acclaim that it did.
> 
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