> That's precisely why when someone comes
> around saying/implying that if one changes from brand A to brand B,
> that one was a non-thinker and therefore one must rationalize their
> choice after the fact, pisses me off.

Speaking of "words that were not mine", I said nothing regarding (or
even implying) "non-thinking" and I never said anything about
rationalizing "after the fact". Those things were apparently all
between someone's ears. We all rationalize our purchases (gotta have
this, gotta have that). If we didn't nothing would ever be purchased.
That rationalizing generally takes place *before* we make our buying
decision. Depending upon the quality of our rationale/buying decision,
other rationalizations may follow.
: )

Some people are apparently very insecure about their rationales!
Apologies to them.

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