On Apr 10, 2013, at 1:30 PM, Bob Sullivan wrote:

> Sad to read the position on full frame for Pentax.
> Without the hope of it, I might as well switch to Canon.
> Regards,  Bob S.
> 
> On Wed, Apr 10, 2013 at 9:48 AM, Darren Addy <[email protected]> wrote:
>> I don't think this has been discussed here yet but perhaps, given that
>> this is the Pentax Discuss Mailing List, it is worthy list fodder:
>> http://www.digitalcamerainfo.com/features/an-interview-with-pentax-evp-jim-malcolm
>> --
>> "Photography is a Bastard left by Science on the Doorstep of Art" -
>> Peter Galassi
>> 

Thanks for the link Darren. Bob, I will be optimistic in my interpretation of 
Malcom's comments. You could say that he will recommend de-emphasizing FF 
because some current users are happy with the current APS-C and don't see a 
reason to switch. Or, you could say that he will take this feedback as an 
indication that a) current users are pleased with the IQ etc. that they are 
getting, b) current users may not be the target audience for a Pentax FF, and 
therefore c) marketing of the soon-to-be-delivered FF should target 
brand-switchers rather than current users. Which only makes sense anyway 
because there is a far greater population of people using other brands than 
there is using Pentax. They can count on some loyalists to buy a FF, but the 
volume of sales will be to Sony, Nikon, and Canon users. Which by the way 
implies that the FF will need to come with at least 2-3 top quality lenses from 
the beginning; they won't be able to rely on people like us who have lenses on 
the shelf waiting for a body with which to use them.

stan
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