----- Original Message ----- From: Kevin Hall Subject: Re: Pentax WILL produce a digital SLR!
> > When your talking about pro gear you're really only talking about four > brands, Leica, Hassleblad, Nikon and Canon. Most self-proclaimed > advanced amateurs almost certainly would never have the kind of money or > requirement to invest in this kind of equipment. I would imagine that > Pentax aren't terribly interested in trying to break into the market of > the Canon's and Nikon's; their user base is well established with very > specific needs. Amateurs just don't get any benefit from buying at that > end of the market. Pentax, like Olympus and Minolta, are very strong > brands in the amateur market of which there are more than enough > customers to keep them all in business. Whether or not the amateur will ever invest in the "pro" camera is immaterial. What is important to the consumer is the cachet value that the brand imparts. Having an F5 in the lineup makes an F50 look like better equipment. The benefit derived is purely psychological, but is more important than any operating function of the camera. William Robb - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
