When Pentax was first acquired by Ricoh, I read on someone's photography
blog that Ricoh, wanted a prestige name on a prestige product, but
unfortunately between Ricoh and Pentax they thought that Ricoh was the
prestige name. Pentax/Ricoh imaging was just an interim name until the
merger of assets was complete. Will they rebrand the SLR line as Ricoh,
who knows but if they didn't intend to continue making SLR's Ricoh could
have killed the K-50 and K-500. They didn't so we'll just have to wait
and see.
On 7/2/2013 5:59 PM, Tom C wrote:
Paul Stenquist wrote:
OMG! They changed the name of the parent company. They didn't slaughter
innocents.
Hi Paul,
My crystal ball is broken.:) However, I have to feel the question is WHY?
You've worked in very large corporations. CEO's, Boards, strategists
generally just don't sit around and make these decisions willy-nilly
(well OK, sometimes yes).
When Ricoh acquired PENTAX and the name changed to include PENTAX, it
was generally viewed as a good thing. It could be interpreted, that if
nothing else, Ricoh viewed PENTAX as a partner of sorts, and everyone
thought 'Hurrah for PENTAX!
So when the name changes to remove PENTAX, it raises, at the least,
questions as to why. If one thinks conversely to the above it means 1)
maybe the opposite, 2) maybe Ricoh feels the PENTAX part of the name
does not enhance the Ricoh image, 3) maybe the folks at Ricoh are
arrogant bastards and want their old name back, 4) maybe nothing at
all, or 5) something completely different (a Monthy Python camera
perhaps)... couldn't resist.
Since cause and effect is a universal rule, option 4 is unlikely.
Only time will tell.
Tom C.
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