I can't imagine that crowdsourcing is capable of raising enough money
to shut down a production line, retool, and make new product.

On Thu, Jul 25, 2013 at 6:01 PM, Darren Addy <[email protected]> wrote:
> Here is an ingenious Kickstarter that has already raised 3x the number
> of $$$ they had as their goal and there is still most of the month
> left.
> http://www.kickstarter.com/projects/lomography/the-lomography-petzval-portrait-lens
> Delivery of the first lenses is supposed to be Feb. 2014
>
> It is by an established company (Zenit) and it made me wonder why an
> established company like Pentax couldn't do something similar. Take a
> lens that everybody wants and Kickstart it. The backers get their lens
> before the general public (and often for less than the eventual
> selling price) in exchange for their support (and their prepaid WAIT).
> The company can judge the level of excitement for a product by the
> amount of buzz and support dollars it generates. Delivery is in the
> future.
>
> It would be possible to fund even relatively small Pentax projects
> this way, with the manufacturing process even being different than the
> mass-produced way, but if successful a particular lens could be moved
> into the mass-production methodology.
>
> Thoughts?
>
> --
> "Photography is a Bastard left by Science on the Doorstep of Art" -
> Peter Galassi
>
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