I read it as: LIMITED (lens line) UPGRADES.
As for the name, - yes, "HD" is ubiquitous these days, and that's what they are targeting. "SMC" is "widely known to a limited circle of people". HD is a better buzz word for the broader customer base. Wed Dec 4 12:37:11 EST 2013 Alexandru-Cristian Sarbu wrote: However, AFAIK HD is not a new version of SMC, but a different kind of coating (just like, but not really on the same level as Aero Bright Coating). I agree the name is generic, though. Alex On Wed, Dec 4, 2013 at 5:37 PM, P.J. Alling <webstertwentysix at gmail.com> wrote: > SMC has changed considerably over the years since it was first introduced. > Ricoh is doing a lot of good things with the Pentax Brand but moving the > nomenclature from SMC to HD isn't one of them. SMC means something, HD is > generic and doesn't. > > > On 12/4/2013 8:45 AM, Alexandru-Cristian Sarbu wrote: >> >> On Wed, Dec 4, 2013 at 3:24 PM, CollinB <collinb at brendemuehl.net> wrote: >>> >>> http://www.pentaxforums.com/news/hd-pentax-limited-primes-review.html >>> All SMC to HD. >>> And they have earned a red stripe for differentiation. >>> >> And better coatings (not that SMC was bad, but there is a difference), >> and rounded apertures (some are complaining about that) >> >> Alex >> > -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.

