Yet another case where a company uses photographer's photo without permission.
There was an interesting story unrolling, where a photographer allowed the company (The Color Run) to use his photograph(s?) on their facebook, just to find later that they used his photo in an international advertisement campaign (including Sports Authority store chain). ... So, he demanded the compensation... In return, the company decided to sue the photographer for using its name and registered marks... Here is the story. http://petapixel.com/2014/02/14/color-run-sues-photog-demanding-payment-widely-distributed-photo/ Having read all of this, I think: 1. The Color Run company is using a bad practice in the way how they used photos without permission. Their response to the demand of compensation is also weird. Being in the advertisement business, they should know the laws. It is the case where the company should be punished monetarily for such action. 2. Some demands of the photographer appear rather strange (immature?). While in my opinion his demands are formulated so that they leave the room for negotiation and for a step back, some of the demands (request for the status, etc.) just don't make much sense to me. Posting his status on FB about being employed by the company is also strange. (I wonder if it all comes from the percieved fame of being associated with the company.) While I was going to post this to PDML (since Saturday), there was an update on the photographer's blog that an agreement was reached and the company will be paying him... Igor -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
