I'll start this by saying I've not taken a K-01 apart personally, but I've seen exploded diagrams, and it's pretty much a K-30 without a pentaprism. The extra cost was for the celebrity industrial designer, and /possibly/ increased profits.

You don't take a piece of complex technology, which requires, fairly extensive and even in Vietnam, expensive hand fitting, off of a product and have it cost more than a similar product that includes that device.

If Pentax, (OK, Hoya I guess), hadn't farmed out the design in a attempt to put lipstick on the Pig, and simply had one of their very competent, (who would argue they aren't, given the ergonomics pretty much all Pentax cameras), designers, do the packaging of the K-01, I dare say it would have been a much less expensive camera at it's introduction, and due to that lower price, probably would have sold much better, Then it might not have been a pig that required lipstick.

Finally a large part of the heft of a Pentax camera is the stainless steel frame, and the body of the K-01 most likely has several gaps where the motor and linkages to operate the mirror would have been. That's what I'm basing my assertion of there being enough space for an EFV on. It would have taken a serious redesign to repackage and consolidate that space, but it could have been done.

Hoya decided however to do this on the cheep, and no one, after the debacle the K-01 became, is likely to try it again.

On 10/13/2015 9:11 PM, Mark Roberts wrote:
P.J. Alling wrote:

I think that it's actually a different sensor, the K-01 is basically a
K-30 with out a pentaprism, (and that 'amazing' Mark Newson® designed
plastic shell), and I think actually a smaller buffer.
I'm pretty sure Newson had a lot to do with the control layout and
user interface, too, because it's very good. (It's not for nothing
that Apple just hired him.) You're right about the buffer, though. It
does seem smaller than the K-5.

They missed a bet by not including a EVF either tucked into the body,
(there looks like there was plenty of room for it though that would have
taken a redesign of the steel frame), or as an extra add on, but I've
said that before.
There is absolutely no way they could have added an electronic
viewfinder. It's amazingly densely packed. In fact, it still surprises
me how heavy it is for its size every time I pick it up. And if they
could have added an EVF it would have increased the price, which was
the main issue with this camera.



--
I don't want to achieve immortality through my work; I want to achieve 
immortality through not dying.
-- Woody Allen


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