I'm sure there are many reasons why someone might or might not purchase a copy 
of the annual. Most tend to do more with the cost of a book than anything else, 
but even such seemingly trivial things as bookshelf space count as a limitation 
that could prevent a purchase. 

"Never degrade quality to expand sales: increase perceived value to expand 
sales" is the only way to go. Book pricing is relatively fixed to a certain 
minimum for the page count unless you move to cheaper paper, less expensive 
covers, and such, but I wouldn't do any of those as they can degrade perceived 
value. 

My thought is that various ex-PDML folks left the list when they moved to other 
equipment, for whatever reason. Inviting ex-PDML folks to join in producing the 
10th Anniversary edition with *whatever* equipment they're using now, wanting 
to enjoy their photography regardless of what brand of snappy box they use, 
might encourage more to participate AND buy. 

... Because, in the end, I buy the PDML Annual to enjoy seeing photographs by 
the other folks on this forum and to support the charity, that's the value 
proposition of my payment, and what brand of equipment they used of only 
passing interest..

(I must admit that this is also somewhat self-serving: I haven't used a Pentax 
camera or lens to make photographs now for quite a few years. So opening up the 
annual in such a way that recognizes my enthusiasm for the PDML and for 
photography regardless of what brand of camera I use is pretty much the only 
way I'll submit anything I've done in the past short eon of my photography.)

G
—
"Equipment is transitory. Photographs endure."

> On 29/12/17, Jack Davis, discombobulated, unleashed:
> 
>> My guess is that those who don't 
>> buy a book includes primarily those
>> who see that they, again, have only
>> one image chosen.
>> Perhaps even a slight quality softening would increase sales. Not
>> encouraging it understand, but would
>> increase the page count.

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