I agree that the market for film cameras is tiny, me being a member of it!  I 
do frequently shoot with my MZ-S, which is
a joy to use, and am dreading the day when it ceases to function: but then I'll 
fire up either a Spotmatic or an SV, if
there is no current model to replace it with.
The article makes a point about the small market share that Pentax have- IMHO, 
this is mainly due to the loss of bricks
and mortar camera stores world-wide, and the very heavy emphasis on marketing 
by Canon and Nikon, who have seemingly
been able to convince the media that they are the only professional camera 
marques, with perhaps Leica and Hasselblad
getting an occasional mention.  The reduced marketing by Pentax in the past 
must also share some of the blame- if people
don't know what you have, they won't be able to buy your product.
I don't think the writer is correct in pushing for a manual emphasis: modern 
users want the camera to think for them,
and the only way for film to be really able to continue is weaning particularly 
young photo enthusiasts away from their
phones.

John in Brisbane


-----Original Message-----
From: PDML <[email protected]> On Behalf Of Henk Terhell
Sent: Tuesday, 14 July 2020 6:19 AM
To: Pentax-Discuss Mail List <[email protected]>
Subject: Pentax going back to film?

In my opinion an unrealistic suggestion on fstoppers:

https://fstoppers.com/film/plea-pentax-go-back-making-what-you-were-great-499270

Henk

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