>Kodak spent the majority of the last century pandering to the mass >market and were very successful at it. Chances are Kodak will find a way to >be competitive, they always have. Still, if the film market continues to >lose >ground to digital they'll have some major challenges
IMO Kodak should put great effort into marketing their own brand of digital media storage, and get them on shelves now. Cheap and cheerful Compact Flash cards that hold three dozen good-res shots with the words 'Kodak Electronic Film or whatever plastered all over them, at about the same cost as film is now. Then Joe P+S can buy them, shoot the kids, drop them off for printing, get them back with prints, and drop them into a drawer, just like he would with the (old-style) negs. Why re-use CF cards? If they're cheap enough, and sold everywhere, they'll sell millions eventually. If Grandma wants some prints later, he can just take the CF card back for those, just like he would with negs. No computer, no fiddling, and the processing houses keep going. Old habits die hard with most people :-) Of course, they'd have to promote digital cameras as well - the Digital Box Brownie - to stimulate growth. It would work. .02 Cotty _______________________________________________________ Personal email traffic to [EMAIL PROTECTED] MacAds traffic to [EMAIL PROTECTED] Check out the UK Macintosh ads http://www.macads.co.uk - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
